Maher Holding Sigorta Grubu launches KASKONOMIQ insurance

Maher Holding Sigorta Grubu, in collaboration with Quick Sigorta and Corpus Sigorta, has launched KASKONOMIQ, an insurance product designed to expand car insurance coverage by removing vehicle age restrictions. The product aims to increase market penetration by targeting vehicle owners who have never had insurance or those who have previously left the system.

KASKONOMIQ utilizes a pricing model where policyholders assume a portion of the risk through 15% or 25% deductible options, making premiums more affordable. The coverage includes protection against collisions, theft, fire, earthquakes, floods, and terrorism.

Initial data indicates that approximately 91% of the portfolio consists of new policyholders, with only 9% being renewals. Within this new group, roughly 55% are individuals who have never held car insurance, while 36% are former policyholders returning to the system. Ahmet Yaşar, President of Maher Holding Sigorta Grubu, stated that the strategy focuses on reaching millions of currently uninsured vehicles rather than merely competing for existing market share.