Maja Chwalińska's Roland Garros run drives €245 million ad value and potential honorary citizenship

Polish tennis player Maja Chwalińska reached the final of Roland Garros, earning about €1.4 million (≈5.9 million PLN). The breakthrough amplified her global profile, lifting her advertising value to an estimated 245 million zł, with media reach in Poland projected at 1.8 billion contacts.

The city of Dąbrowa Górnicza, where Chwalińska grew up and trained, is considering granting her honorary citizenship in recognition of her achievement. Local officials highlighted the city’s role in supporting young sports talent through free facilities, scholarships and coaching, and see her success as a way to promote the municipality.

Both the commercial impact of her heightened marketability and the civic acknowledgment underscore the broader significance of her sporting breakthrough for Poland.