Xbox and Prince St. Pizza launch Gears of War: E-Day promotion

Xbox and Prince St. Pizza have launched a promotional collaboration ahead of the release of Gears of War: E-Day. The partnership includes the release of the “Emergence Pie,” a limited-time menu item featuring spicy vodka sauce, mozzarella, pepperoni, and sausage, available at Prince St. Pizza locations in the United States and Canada through November 1.

As part of the campaign, a limited-edition “Prototype Lancer” pizza cutter, modeled after an iconic weapon from the game, was released for $60. The item sold out quickly on the official online store. Customers who purchase the pizza or the cutter can receive codes to unlock an exclusive in-game pizza emblem.

Gears of War: E-Day, a prequel developed by The Coalition, is scheduled for release on October 6 for Xbox Series X|S and PC. The game serves as an origin story for characters Marcus Fenix and Dominic Santiago, set 14 years before the original title. The game requires approximately 115GB of storage space.