Makassar Marketing Festival 2026 focuses on Human and AI collaboration

The Makassar Marketing Festival (MMF) 2026 Campus Day, held at the Kalla Institute in Makassar, focused on the theme ‘Future-Ready Leaders: Human + AI’. The event addressed how Artificial Intelligence is reshaping workforce competency requirements.

Speakers emphasized that while AI will become an integral part of future work environments, human skills such as critical thinking, creativity, communication, empathy, and leadership remain essential. Kalla Institute Rector Syamril noted that students must develop capabilities that technology cannot replace, specifically highlighting empathy, collaboration, and decision-making.

Additionally, Ardhi Ridwansyah, Dean of MarkPlus Institute, discussed shifting marketing trends and the necessity of adaptability in a rapidly evolving digital industry.