Make-A-Wish Brasil launches virtual cycling campaign

Make-A-Wish Brasil has launched a new edition of ‘Cycling for Wishes,’ a solidarity campaign that invites cyclists from around the world to participate in a virtual pedal to support children and adolescents facing serious illnesses.

The initiative will take place throughout November using the Strava platform to track and record kilometers traveled, whether in indoor or outdoor environments. Participants can register by purchasing an official kit for R$ 265, which includes an exclusive t-shirt, bandana, and participation medal. The kits are scheduled for delivery in October.

In December, the three participants with the best performance in the general ranking will receive special prizes. Beyond individual participation, the organization is also seeking corporate engagement through sponsorships and team participation to help fund the realization of wishes for young people.