Makro and Redvital launch major discount campaigns in Venezuela and Colombia

Retail chains Makro and Redvital have announced significant promotional events across Venezuela and Colombia to address rising living costs and food inflation.

In Venezuela, Redvital and Makro are conducting a four-day sale from October 30 to November 2. The promotion, known as 4x4, offers discounts of up to 70% on pharmacy items, food, household goods, and personal care products. The campaign includes financing options through the Cashea system, allowing certain customers to make purchases with no initial payment.

In Colombia, Makro is launching several discount initiatives, including the ‘Gran Trasnochón de Makroween’ on October 30 and a ‘Contrarreloj’ event running from October 30 to November 2. These promotions offer up to 70% off selected seasonal products, 50% off high-demand fruits and vegetables, and discounts on meat, rice, and personal care items. These efforts come as Colombia faces food and beverage inflation, which reached 6.74% in September according to DANE data.