Makro renews support for Auténtica Premium Food Fest

Makro has renewed its support as an official provider for the fourth edition of the Auténtica Premium Food Fest, scheduled for September 14 and 15 at Fibes Sevilla. The company will focus on its hospitality distribution service, emphasizing economic sustainability for restaurateurs through wholesale offerings, ultra-fresh products, and digital solutions designed to improve profitability and operational management.

As part of its participation, Makro will host a workshop titled ‘Digitalization and Management in Hospitality’ to assist businesses in optimizing their online presence and customer experience. Additionally, the company will participate in the Large-Scale Distribution and Retail Forum to discuss the strategic coexistence between brand names and distributor brands.

In a separate development related to the festival, the confectionery brand San Martín de Porres announced it will present an innovation at the Auténtica Premium Food Fest 2026: a traditional Andalusian oil cake reinvented with cocoa. The product aims to combine traditional textures with high-quality cocoa to appeal to gourmet consumers and high gastronomy.