Malachyte Secures $10 Million Seed Funding to Deploy Real‑Time AI Personalization for E‑Commerce

Malachyte, a startup founded by former Spotify engineers Sidd Motwani, Ian Anderson and Shivaditya Sinha, announced a $10 million seed round. The financing was co‑led by Bessemer Venture Partners and Gradient Ventures, with participation from Harpoon Ventures. The company’s technology, described as a two‑headed vector AI, builds a live behavioral profile for every shopper from the first click, without requiring logins, cookies or purchase history. This profile updates continuously during a session and powers search, recommendations and product pages, aiming to replace the generic storefront that most first‑time visitors see. Malachyte’s platform can be installed on Shopify in about 30 days and requires no re‑platforming. The funding will be used to scale distribution and add product and commercial leadership, bringing Spotify‑style real‑time personalization to the broader e‑commerce market.