Malaysia expands tourism initiatives through homestay programs and hospitality partnerships

Malaysia is implementing several strategic initiatives to bolster its tourism sector ahead of the Visit Malaysia Year 2026–2027 campaign. In Kelantan, the Malaysia Homestay Experience Program (PPHM) recorded RM376,451 in revenue from 7,208 tourists between January and August 2026.

To support community-based tourism, the Ministry of Tourism, Arts and Culture (MOTAC) is collaborating with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP) and the Malaysia Cooperative Commission (SKM). This partnership encourages homestay operators to join cooperatives to increase competitiveness and access support. Additionally, cooperation with the Ministry of Agriculture and Food Security aims to integrate agrotourism into homestay offerings.

On a larger scale, Tourism Malaysia has signed a Memorandum of Understanding (MoU) with Berjaya Hospitality Group (BHG) to promote Malaysia as a global destination. The collaboration involves BHG participating in international sales missions and utilizing its hotel and resort network across Malaysia, the United Kingdom, the Philippines, Japan, Sri Lanka, and the Seychelles to promote the upcoming Visit Malaysia Year campaign.