Maldito Paris makes Brazilian debut in São Paulo

The fashion brand Maldito Paris, created by designer Francisco Terra, made its Brazilian debut at Cine Copan in São Paulo with the ‘Fantastic Fashion Fetish’ collection. The runway show featured a stylistic blend of Carnival, French cabaret, and 1990s pop culture.

Hairstylist Leoni, a Keune Master Talent with a background in graphic design, was responsible for the hair styling of the 30 models. Utilizing Keune Haircosmetics, Leoni applied architectural and graphic principles to create sculptural hairstyles. The looks focused on the contrast between highly polished, mirror-like surfaces—such as hyper-polished laces—and freer textures, aiming for a high-impact ‘red carpet’ aesthetic.