Male grooming trends highlighted on Brazil's Mais Você

Male hair removal is increasingly common in Brazil, driven by aesthetic preferences, sports needs and personal comfort. Options range from simple razors and depilatory creams to wax, electric trimmers and laser treatments, each suited to different body areas and skin sensitivities.

During a segment of the morning show Mais Você, host Ana Maria Braga discussed the shift in masculine grooming habits, showcasing stories of men using various methods. She warned viewers that laser hair removal can damage tattoos and emphasized the pain associated with waxing. Braga humorously likened the regrowth of coarse male hair after laser to “hugging a porcupine,” noting the discomfort it can cause in intimate moments. Actor Tony Ramos was referenced as a long‑time subject of jokes about body hair.

The discussion highlighted practical tips, such as choosing wax for larger areas like the back, using trimmers for chest hair, and considering the trade‑off between convenience and irritation for each technique.