Mallplaza expands premium outlet format in Peru

Mallplaza, the shopping center operator from the Falabella Group, is expanding its premium outlet presence in Peru. Following the successful launch of Mallplaza Premium Outlets Atocongo in San Juan de Miraflores—a project involving a USD 6.1 million investment to convert the former Open Plaza—the company plans to replicate this model at Open Plaza La Marina.

Rafael Jaramillo, manager of Mallplaza’s Peru Division, confirmed that the new project in San Miguel and parts of Callao will add approximately 18,000 square meters of gross leasable area. The initiative aims to capture consumer segments seeking recognized national and international brands at more accessible prices.

The Atocongo location currently hosts over 30 brands, including Adidas, Puma, and GAP Factory, and features the country’s only Falabella outlet. While the La Marina transformation is in the planning stages, specific investment figures and an opening timeline have not yet been finalized.