Maluma collaborates with Hot Wheels to design custom Toyota Land Cruiser

Colombian singer Maluma has partnered with Hot Wheels as part of the brand’s ‘Class of Legends’ campaign. For this collaboration, the artist co-designed a 1:64 scale model of a Toyota Land Cruiser FJ60.

The design incorporates Colombian heritage, featuring the national flag, the artist's name on the rear, and the ‘La Matrona’ emblem on the windshield. Maluma noted that the choice of a Land Cruiser reflects his personal values and connection to his roots, rather than opting for a traditional sports car.

As part of the partnership, Hot Wheels will donate $100,000 to ‘El Arte de los Sueños’, a foundation established by Maluma and his sister. The foundation provides support to vulnerable youth through programs in music, dance, composition, and psychological accompaniment.