Maluma signs global deal with Fenix Entertainment for 2027-2028 world tour

Colombian singer Maluma has signed a global agreement with Argentine promoter Fenix Entertainment to manage the strategy and production of his upcoming world tour scheduled for 2027 and 2028.

The tour will support the promotion of his seventh studio album, ‘Loco x Volver’, which features a musical reconnection with his Colombian roots through genres such as vallenato, salsa, merengue, and reggaeton. While specific dates, venues, and a detailed itinerary have not yet been released, the tour aims to consolidate Maluma’s presence in major global venues.

Fenix Entertainment, led by founder Marcelo Fígoli, intends to use this partnership to expand the international touring footprint of Colombian artists. The company already maintains strategic relationships or partnerships with other major international figures such as Shakira, Luis Miguel, and Ricardo Arjona.