Mammut announces partnership for Hasetsune Cup trail running race

Mammut has announced its role as the official main partner for the Hasetsune Cup, a trail running race scheduled for October 11–12, 2026, in Okutama, Tokyo. The event features approximately 2,000 runners tackling a demanding 71.5km course with a cumulative elevation gain of 4,582 meters.

To support the event, Mammut will host a promotional booth offering several activities, including the distribution of original cheering flags to attendees on a first-come, first-served basis. The brand will also provide rental and trial sessions for its new trail running shoes. Additionally, new designs of limited-edition event T-shirts will be available for purchase.

In collaboration with Vibram, the Mammut booth will showcase the performance of Vibram soles used in specific Mammut trail running models. The company aims to support athletes' challenges while promoting environmental conservation and safety awareness in the Okutama region.