Mamonde enters Indian market via exclusive Nykaa partnership

Amorepacific’s skincare brand, Mamonde, has officially entered the Indian market through an exclusive partnership with the beauty and lifestyle platform Nykaa. The launch includes a selection of ten products specifically curated to address skin concerns common in India’s climate, such as dehydration, excess oil, and enlarged pores caused by high temperatures and UV exposure.

The initial lineup features two primary lines: the Rose HA line, which utilizes damask rose extract and five types of hyaluronic acid for hydration, and the Peony BHA line, which combines peony extract with beta hydroxy acid to manage pores and oil.

By positioning itself with more accessible pricing compared to other premium Korean brands already on the platform, Mamonde aims to target Gen Z and millennial consumers. This strategic move seeks to expand the reach of K-beauty in India by offering high-functionality, ingredient-led formulations at a more affordable entry point.