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[BUSINESS] · South Korea · 2 sources

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Mamonde relaunches Creamy Tint Color Balm for 10th anniversary

Mamonde, a brand under Amorepacific, is relaunching its signature ‘Creamy Tint Color Balm’ to mark the 10th anniversary of its original release in 2016. The product, which has surpassed 10 million cumulative sales, was previously discontinued during a brand rebranding process but is being brought back following consistent consumer demand.

The updated version features an improved formula designed to prevent clumping while maintaining a smooth, balm-like application. The new formulation includes moisturizing ingredients such as flower extracts, shea butter, and ceramides to reduce lip dryness. The product line will include six colors: the original ‘Velvet Red’ and five new shades including ‘Chilling Cherry’, ‘Rosy Taro’, ‘Peach Nuts’, ‘Healthy Rose’, and ‘Mellow Rose’, the latter of which will be exclusive to Olive Young.

Additionally, Mamonde is introducing the ‘Creamy Tint Prep Balm’, a product designed to smooth the lip surface before applying tint or other lip makeup styles like blur or glow lips.

Entities

Amorepacific · Mamonde · Olive Young