Manchester City signs global partnership with Trendyol

Manchester City has announced a new global partnership with the Turkish e-commerce platform Trendyol, naming the company as the club’s Official Online Marketplace Partner. The agreement aims to strengthen the club’s commercial portfolio and expand Trendyol’s international digital footprint.

Under the terms of the deal, Trendyol will collaborate with the club to create bespoke marketing campaigns and content. The partnership includes visibility across Manchester City’s digital and social media platforms, as well as branding opportunities at the Etihad Stadium.

Founded in Istanbul in 2010, Trendyol serves over 40 million customers and connects them with more than 250,000 merchants. The company has an extensive history in sports sponsorship, including roles with the Turkish national football teams and UEFA EURO 2024.