Manchester United faces structural and leadership challenges

Manchester United is experiencing a period of decline characterized by a loss of identity and institutional dysfunction. Since the departure of Sir Alex Ferguson in 2013, the club has struggled to maintain the winning culture and clear standards established during his tenure.

Analysts suggest the issues extend beyond managerial changes, pointing to a failure in long-term planning and executive structure. While the club has achieved record commercial revenues and sponsorship income, critics argue the focus has shifted toward branding rather than elite sporting operations. The absence of a unified football strategy or a dedicated director of football has forced individual managers to handle technical responsibilities and recruitment, leading to inconsistent playing styles and repeated tactical shifts.