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Manchester United signs multi-year sleeve sponsorship deal with SumUp
Manchester United has announced a multi-year sponsorship agreement with the fintech company SumUp. The deal designates SumUp as the official sleeve sponsor for the club’s men’s, women’s, and academy teams.
SumUp succeeds DXC Technology, which held the sleeve sponsorship for four seasons. While the exact financial terms were not officially disclosed, British media estimates the value of the contract to be around £20 million per year. The partnership includes brand exposure at Old Trafford and the Progress with Unity Stadium.
The new branding is set to debut during the club’s Champions League appearance against Sabah. This commercial move follows United's recent announcement of Betway as their training kit partner.
Entities
DXC Technology · Manchester United · Marc Armstrong · Old Trafford · SumUp
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] SumUp replaces DXC Technology as the sleeve sponsor. maquinadoesporte.com.br · sportski.mk · www.nytimes.com
- [● 3 SOURCES] Manchester United has signed a multi-year sleeve sponsorship deal with fintech company SumUp. maquinadoesporte.com.br · sportski.mk · www.nytimes.com
- [○ 1 SOURCE] The deal is estimated to be worth approximately £20 million annually. maquinadoesporte.com.br
- [● 2 SOURCES] The partnership covers the men’s, women’s, and academy teams. maquinadoesporte.com.br · www.nytimes.com
- [● 2 SOURCES] SumUp will have brand exposure at Old Trafford and the Progress with Unity Stadium. maquinadoesporte.com.br · www.nytimes.com
- [● 2 SOURCES] The SumUp branding will debut during a Champions League match against Sabah. maquinadoesporte.com.br · www.nytimes.com