Manfredonia association launches #boom76 campaign for ANIC anniversary

The association Arci Viceversa has launched the ‘#boom76’ awareness campaign in Manfredonia to mark the 50th anniversary of the 1976 ANIC plant explosion. The incident, which occurred on September 26, 1976, resulted in the dispersal of an arsenic cloud over the territory.

The campaign utilizes street posters and social media reels to engage the community, including younger generations, in reflecting on the historical impact of the event regarding health, labor, and the environment. The visual identity of the campaign features an illustration by Michele Nenna, Arci Viceversa Vice President.

Rosa Gentile, president of Arci Viceversa, stated that the association has a responsibility to safeguard and share this memory, viewing it as an opportunity to advocate for transparency and community participation in local decision-making.