Manicure trends shift toward DIY press-on nails and personal style

The beauty sector is seeing a shift in consumer habits, with home manicures becoming a significant trend. In Spain, there is growing interest in ‘press-on’ nails as an alternative to salon appointments. This movement is driven by a desire for professional-looking results without the high costs or time commitments required by traditional semi-permanent treatments. Brands like Cuti Clés are catering to this demand by offering high-end designs, such as cat-eye, baby boomer gradients, and chrome finishes, which can be applied easily at home.

Nail aesthetics have also become a key element of personal identity and fashion. Influential figures have shaped these trends, such as Rosalía, who popularized XL nail designs during her ‘Motomami’ era, and Dita Von Teese, known for her signature red nails with a natural half-moon. Experts suggest that manicures are now viewed as essential fashion accessories, similar to footwear, used to convey personal style and boost self-esteem.