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Manning Park Resort marketing video draws criticism
Manning Park Resort is facing criticism following the release of a marketing video that many viewers have labeled as “tone deaf.” The video, published on August 30, features scenes of individuals appearing unconscious on trails and in water as they “absorb Manning Park’s healing frequency.”
Critics have pointed out that the imagery is insensitive given a recent rise in accidental drownings across British Columbia, which nearly doubled between May 1 and July 16. The backlash follows recent drowning incidents at Cultus Lake in August.
Vern Schram, general manager of Manning Park Resort, stated that the video was intended to be positive and was not meant to reference recent tragedies. He described the marketing approach as “provocative” and noted that such strategies have previously helped the resort attract over 1.4 million visitors.
Entities
British Columbia · Cultus Lake · Manning Park Resort · Vern Schram
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 5 SOURCES] Accidental drownings in British Columbia nearly doubled between May 1 and July 16 of this year. barrierestarjournal.com · grandforksgazette.ca · albernivalleynews.com · ashcroftcachecreekjournal.com · theprogress.com
- [● 5 SOURCES] Manning Park Resort general manager Vern Schram stated the marketing video was intended to be positive and not a reference to recent drownings. barrierestarjournal.com · grandforksgazette.ca · albernivalleynews.com · ashcroftcachecreekjournal.com · theprogress.com
- [● 5 SOURCES] The marketing video accumulated more than 30,000 views within its first three days. barrierestarjournal.com · grandforksgazette.ca · albernivalleynews.com · ashcroftcachecreekjournal.com · theprogress.com
- [● 5 SOURCES] Manning Park Resort drew more than 1.4 million visitors last year. barrierestarjournal.com · grandforksgazette.ca · albernivalleynews.com · ashcroftcachecreekjournal.com · theprogress.com