Mantecorp Skincare acquires São Paulo Fashion Week naming rights

Mantecorp Skincare has signed a seven-year agreement to acquire the naming rights for São Paulo Fashion Week (SPFW). Starting in 2027, the event will officially be known as Mantecorp SPFW, with the partnership extending through 2034.

The deal is part of a strategic expansion for the dermocosmetic brand to move beyond purely dermatological environments and integrate more deeply with the fashion and beauty industries. During the 61st edition of SPFW, Mantecorp served as an official presenter and participated in various backstage beauty applications for several brands.

Gustavo Oliveira, executive director of IMM (the company managing the event), confirmed the long-term partnership. Adalmario Couto, executive director of the dermocosmetics business unit at Hypera Pharma, stated that the association allows the brand to explore new ways to present its expertise in skincare and connect with new audiences.