Mapfre expands digital assistance services via mobile app and portal

Mapfre, the global insurance and financial services company, has updated its Customer Portal and smartphone application to expand digital services and user autonomy. The updates allow policyholders to request and track various assistance services directly through the platforms.

New service options available via the app and portal include repairs for household appliances, automatic gate repairs, unclogging services, and roof repairs. The navigation flow has been redesigned to simplify the process of requesting and monitoring these services.

Patrícia Rossi, Director of Processes and Automation at Mapfre, stated that the modernization aims to use technology to simplify the customer journey, allowing users to schedule or change assistance times in minutes. The update also introduces a unified and more secure digital ecosystem with standardized visual experiences and enhanced data protection.