Mapfre Takes 38.9% Stake in Spanish Insurtech Tuio to Accelerate AI Expansion

Spanish insurer Mapfre has agreed to acquire a 38.9% share of Tuio, a Barcelona‑based insurtech that offers fully digital home, car and life insurance products. Tuio, founded in 2021, was the first insurer to integrate its services with ChatGPT and now generates more than 20% of new customers through AI assistants.

Mapfre says the investment reflects its belief that AI, and particularly agentic AI, will transform the insurance industry and the wider digital economy. The deal is intended to help Tuio broaden its digital model into Latin America and other European markets while maintaining its agile, personalised distribution approach. The transaction remains subject to regulatory approvals and its financial terms were not disclosed.