Maranello launches digital guide to promote local identity and tourism

The municipality of Maranello has introduced ‘Unexpected Maranello’, a new digital guide designed to highlight the city's local identity beyond its global association with Ferrari. The project aims to promote sustainable and responsible tourism by focusing on the people and traditions that shape the area.

Developed in collaboration with Fondazione di Modena and the travel-tech startup Unexpected Italy, the initiative uses field research and mapping to showcase independent local entities. The guide features artisans, farmers, chefs, collectors, and restorers, offering visitors thematic itineraries, local gastronomy information, and an updated events calendar.

The digital platform was officially presented on October 28 at the Mabic Library. The launch event included Maranello Mayor Luigi Zironi and Elisabetta Faggiana, CEO of Unexpected Italy, alongside various local representatives involved in the project.