Marc Jacobs appoints John Wattiker as Chief Marketing Officer

Marc Jacobs has appointed John Wattiker as its new Chief Marketing Officer, effective Monday. Wattiker will lead the brand’s global marketing strategy, focusing on strengthening brand positioning, deepening consumer engagement, and expanding the label’s international reach and relevance.

Wattiker joins the fashion house following a nearly 15-year tenure at Hearst Magazines, where he served as vice president of fashion and luxury. His experience includes working with major titles such as Esquire, Elle, Harper’s Bazaar, and Town & Country. He succeeds Kristin Patrick in the role and will report directly to CEO Eric Marechalle.