Marca País and BAER launch national branding initiative in Venezuelan airports

The Marca País Institute and Bolivariana de Aeropuertos (BAER) are launching a coordinated initiative to implement the national brand across Venezuela's airport network. The plan aims to strengthen the country's identity and projection at all points of entry.

Following an initial phase at Simón Bolívar International Airport in Maiquetía, the rollout will move to Santiago Mariño International Airport in Nueva Esparta. The progressive roadmap is intended to cover all 18 air terminals managed by BAER.

Developed through collaboration between BAER President Sergio Silvio Prato and Marca País Institute President Andreína Tarazón, the project includes reorganizing visual advertising in key areas and installing photographic galleries. These displays will highlight Venezuelan biodiversity, local craftsmanship, iconic landscapes, and traditional products such as coffee and cocoa to enhance the traveler experience.