Marca País launches international projection plan for Anzoátegui

The Marca País Institute has introduced a comprehensive strategic plan to strengthen the territorial identity and economic dynamism of Anzoátegui, Venezuela. Presented by President Andreína Tarazón Bolívar during the Anzoátegui 2026 Economic Reactivation and Innovation Summit (CIMA 2026), the initiative aims to position the region as a competitive global destination for tourism, investment, and trade.

The strategy focuses on combining attractive communication with high-quality services and programs to ensure reputational coherence. Key components include the use of bilingual digital content and global campaigns to highlight the state's comparative advantages.

Additionally, local exportable goods will be featured in the Marca País 2026 Gallery, a permanent showcase located in ports, airports, and diplomatic missions. The plan also includes a 5x5 strategy specifically targeting the luxury hotel and gastronomic sectors to bolster the local economy.