Marco de Jerez wine sector shifts to premium products amid export decline

The Marco de Jerez wine sector is shifting its commercial strategy toward premium products following a 6% decline in export volumes during the first quarter. César Saldaña, president of the Regulatory Council, noted that while volumes have decreased, the decline in value is less significant due to rising average export prices. He attributed the export slump to international uncertainty involving conflicts in Iran and Ukraine, the closure of the Strait of Hormuz, U.S. tariff policies, and fiscal pressures in key markets like the United Kingdom.

Despite these challenges, the domestic market remains favorable. The industry is banking on the upcoming Christmas season, particularly in Northern Europe, to drive sales. Additionally, the current harvest has begun earlier than in 2025, with over 20 million kilograms of grapes already processed out of an estimated 55 to 60 million kilograms for the full campaign.

In Sanlúcar, traditional wine shops continue to offer local varieties such as Manzanilla, Sherry, and vermouth at more affordable bulk prices. Establishments like Bodegas Barón, Bodegas Caydsa, and Despacho de Vinos Las Palomas allow consumers to purchase wine directly from barrels, providing a high-quality, cost-effective alternative to bottled products.