Margaret Howell and Hokuoh, Kurashi no Doguten announce clothing collaboration

Classicom, the operator of the online store ‘Hokuoh, Kurashi no Doguten’, has announced a collaboration with the British clothing brand Margaret Howell. The partnership will result in the release of the ‘Long Shirt for People Who Love Living’ (MARGARET HOWELL for KURASHI&Trips) on September 10, 2026.

The new shirt is a redesigned piece based on an archival design from Margaret Howell’s Spring/Summer 2014 collection. The design focuses on versatility, featuring a length suitable for various body types and a style that allows for personal adjustments, such as rolling up sleeves.

Reflecting a blend of British design and Japanese craftsmanship, the fabric will be woven at a factory in Shizuoka Prefecture, and the final garments will be sewn at a factory in Fukushima Prefecture.