Marian Goodell discusses leadership at Burning Man Project

Marian Goodell, the first and only CEO of the Burning Man Project, discusses her leadership journey and the evolution of the Burning Man event. What began as a small gathering on a San Francisco beach has grown into a massive temporary desert city hosting approximately 80,000 people.

Goodell reflects on navigating significant challenges, including the death of her co-founder, the COVID-19 pandemic, extreme weather conditions, and fluctuations in ticket sales. She emphasizes the necessity of evolving leadership styles, moving from a command-and-control approach to a more collaborative, community-focused model to remain relevant during periods of significant change.