Mariana Freire launches new business ecosystem for women

Mariana Freire has founded ‘O Encontro da Mari’, a new ecosystem designed to support female entrepreneurs through technical training, practical application, and strategic networking. The initiative operates on the principle that professional relationships and trust-building should precede commercial transactions.

A central component of the ecosystem is the ‘Lab de Inteligência Comercial’, a program focused on helping businesses grow without exclusive reliance on paid media. The methodology utilizes three main pillars: marketing, product, and commercial strategy, including the implementation of founder-led growth models.