Maricá economy sees R$ 60 million boost from 1st Expo Rural

The first Expo Rural in Maricá, held from September 17 to 27 at the Espraiado Exhibition Park, generated approximately R$ 60 million for the local economy. According to data from the Maricá Culture and Tourism Company (MARÉ), more than R$ 39 million was spent directly within the event, while nearly R$ 21 million was injected into other municipal sectors.

The economic impact was felt across various segments, including food, lodging, transportation, and street commerce. The hospitality sector saw a significant boost, with the average hotel occupancy rate rising from 63% in the previous period to 72.5% during the event. Notably, 60% of surveyed establishments reached maximum capacity at some point during the program.

Public satisfaction was high, with a 96% positive rating and a Net Promoter Score (NPS) of 77, placing the event in the ‘Zone of Excellence’. Visitors specifically highlighted the venue structure, security, attractions, and exhibitor service as key strengths.