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Mark Hendy reviews weekly global advertising highlights
Mark Hendy, Executive Creative Director at Heimat TBWA, has selected the top global advertising campaigns for the week across various media categories.
In the television category, Five Star Chicken’s ‘Past Lives’ was named the winner for its unique approach to the theme of food connecting families, followed by Pramy’s ‘Every Cat Is an Individual’ in second place. KFC also received recognition for its depiction of a blended home.
For outdoor advertising, the ‘Send Nudes’ campaign for Breast Cancer Awareness Month took first place, while 350 Action’s ‘Denial’ earned second. In the interactive category, Visit Flanders’ ‘SelfieForAll’ was ranked first, with The Sato Project’s ‘The Rescue Collection’ taking second place.
Entities
Five Star Chicken · Heimat TBWA · KFC · Mark Hendy · Visit Flanders
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Five Star Chicken’s ‘Past Lives’ won the best TV advertisement award. campaignbrief.co.nz · campaignbriefasia.com
- [● 2 SOURCES] Pramy’s ‘Every Cat Is an Individual’ placed second in the TV category. campaignbrief.co.nz · campaignbriefasia.com
- [● 2 SOURCES] Visit Flanders’ ‘SelfieForAll’ won the best interactive advertisement award. campaignbrief.co.nz · campaignbriefasia.com
- [● 2 SOURCES] The Sato Project’s ‘The Rescue Collection’ placed second in the interactive category. campaignbrief.co.nz · campaignbriefasia.com
- [● 2 SOURCES] 350 Action’s ‘Denial’ received second place in the outdoor advertising category. campaignbrief.co.nz · campaignbriefasia.com
- [● 2 SOURCES] The ‘Send Nudes’ campaign for Breast Cancer Awareness Month won the best outdoor advertisement award. campaignbrief.co.nz · campaignbriefasia.com