Marketers Urged to Embrace Connected Content and Revamp LinkedIn Brand Presence

Omnicom Media Intelligence released a new report outlining a "connected content" paradigm for marketers. The model integrates fragmented media, commerce, creator marketing and real‑time consumer signals into a multi‑layered ecosystem that continuously shapes brand experiences. Researchers noted that 80% of consumers consider a bad ad worse than no ad, while 84% engage with ads they find relatable, 76% are drawn to relevant content, and 78% feel connected when ads appear at the right moment.

In parallel, LinkedIn guidance highlighted five tactics for building a strong brand presence: using LinkedIn’s Top Content overview to identify trending topics, leveraging the platform’s conversational AI search tools for research and outreach, focusing on decision‑maker audiences, and crafting unique perspectives rather than merely echoing popular trends. These recommendations aim to help brands adapt to evolving user behavior and improve organic reach on the professional network.