Marketing agencies expand operations in Portugal

The Guimarães-based marketing and communication agency Too Social has expanded into the luxury segment by securing the Fátima Mendes fashion store account. The agency will manage the brand's digital presence, including content production, social media management, and paid media strategy, aiming to translate the brand's premium in-store experience to digital channels.

Separately, Papaya Management is expanding its operations in Portugal by opening a second office in Matosinhos this September. Three years after entering the Portuguese market, the fashion, advertising, and artistic representation agency will use the new northern location, led by Nuno Lagarto, to focus on its fashion department and intensify talent scouting in the region. Commercial and representation activities will remain based in Lisbon.