Marketing agencies expand services to address rising acquisition costs

Marketing agencies are evolving their service models to address rising customer acquisition costs and the impact of AI on product differentiation.

Digidarts highlights affiliate marketing as a scalable, performance-linked method for brands to reach new audiences through publishers, creators, and apps. This approach aims to provide measurable growth and controlled acquisition economics compared to traditional paid media spend.

The Remarkable Agency has expanded its full-funnel growth services specifically for SaaS, AI, and subscription-based companies. The agency now integrates paid acquisition, performance creative, search optimization, and lifecycle marketing into a single system. Founder Alex Montas noted that as AI lowers the cost of software development, differentiated marketing and cohesive growth systems become more critical for companies to compete effectively.