Marketing and communications professionals recognized in Nigeria

The PR4PR Roundtable was held in Lagos to examine the strategic importance and scope of public relations in Nigeria. Organized by Pan-Atlantic University students, the initiative aimed to clarify the distinctions between public relations, marketing, and advertising. During the session, practitioners discussed the necessity for communication professionals to understand business metrics and policies to gain strategic relevance within organizations.

In a separate development, Bukola Ayeni, Team Lead of External Communications at Union Bank of Nigeria Plc, was named among Nigeria’s top young marketing communications professionals at the 2026 BrandComm 35 Under 35 Awards. The recognition highlights her work in corporate communications, brand development, and reputation management, including her support for the bank’s Endless Possibilities campaign.