Marketing engineer emerges as new hybrid role for AI era

The marketing industry is seeing the emergence of a new hybrid role known as the ‘marketing engineer’ as companies adapt to the era of artificial intelligence. According to data from Live Data Technologies, job postings for ‘marketing engineer’ roles on LinkedIn grew by 29% over the past year.

James Cadwallader, co-founder of the AI marketing platform Profound, describes the role as a blend of technical and creative skills. These professionals are expected to act as builders who can understand, deploy, and experiment with AI agents, while maintaining the human judgment and taste necessary for effective marketing.