Marketing experts discuss personal branding and reputation management

Several marketing professionals have shared insights regarding the importance of brand management and interpersonal relationships within the industry.

Evelin Ojamets emphasizes that marketers must not neglect their own personal brands. She argues that failing to define one's expertise can lead to being viewed merely as an organizer rather than a strategic expert, which can impact career stability during organizational changes.

Kerly Randlane highlights the value of former employees as brand ambassadors. She suggests that organizations should maintain conscious relationships with staff even after they depart, as these individuals can become credible advocates or critics based on their experiences.