Marketing Fest 2026 and Tech Show Madrid highlight eCommerce trends

The University of Buenos Aires (UBA) Faculty of Economic Sciences will host the second edition of Marketing Fest 2026. The free event expects to welcome 2,000 attendees, including students and professionals, to discuss topics such as artificial intelligence, e-commerce, social media sales, and brand building. Over 25 speakers from major brands like Meta, McDonald’s, Rappi, Bayer, and PepsiCo are scheduled to share industry insights and real-world cases.

In Europe, the technology company Doofinder will participate in Tech Show Madrid, focusing on the integration of AI into the online shopping experience. Ahead of the main fair, Doofinder will host the ‘Ecommerce Talks Live: International Edition’ in Madrid on November 3. This session aims to address the challenges of international expansion, specifically comparing market dynamics between Germany and Spain, involving brands such as Footdistrict and Pádel Nuestro.