Marketing guides address lead generation and customer journey leaks

New marketing resources have been released to help businesses understand the customer journey and prevent the loss of potential leads. The guide, titled ‘The Journey of a Lead’, focuses on the transition from a stranger to a customer, emphasizing that businesses often mistake lead volume issues for problems with lead quality or follow-up processes.

Common pitfalls that cause businesses to lose existing leads include slow response times, a lack of customer reviews, and poor online visibility in local searches or maps. Other critical factors include clunky booking processes, such as confusing forms, and inconsistent branding across digital and physical assets. Addressing these ‘leaks’ is presented as a way to maximize the value of existing marketing spend rather than simply increasing lead volume.