Marketing-Netzwerk Region Fulda to host 9th Fulda Marketing Day

The Marketing-Netzwerk Region Fulda will host the 9th Fulda Marketing Day on November 6 at the Propsteihaus Petersberg. Under the theme ‘More AI. More Human. – How both together make marketing better’, the event focuses on the evolving role of human creativity and strategy in an era of increasing automation and artificial intelligence.

The program includes keynotes from neuroscientist and memory world champion Dr. Boris Konrad, who will discuss human creativity versus robotics, and Florian Arndt from Sons of Motion, who will present AI tools currently impacting professional workflows.

Breakout sessions will cover practical topics such as LEGO® SERIOUS PLAY® applications, frictionless targeting experiences, and the implications of the EU AI Act regarding the labeling of AI-generated content. Julian Bolz, Managing Director of the Marketing-Netzwerk Region Fulda, emphasized the importance of the community determining where technology provides relief and where human input remains essential.