Marketplace platforms drive digital entrepreneurship training in Brazil

Various initiatives in Brazil are focusing on digitalizing local businesses through marketplace training. The 2nd ACII Business Fair, organized by the Associação Empresarial de Itajaí and Sebrae/SC, will feature a “Gigantes do Marketplace” lecture series from September 10 to 12 at Centreventos Itajaí. Representatives from major platforms including Mercado Livre, Magalu, SHEIN, Shopee, and TikTok will provide insights on digital operations and social commerce.

Additionally, the City of Betim is hosting a workshop titled “How to Sell on Shopee” in partnership with the Shopee platform. This training aims to provide local entrepreneurs with practical knowledge regarding product visibility, consumer relations, and e-commerce tools to help expand their businesses through digital channels.