Marketplaces expand credit and retail media services in Latin America

Marketplaces and retail media platforms are expanding their financial and advertising capabilities in Latin America. Major platforms such as Mercado Livre, Shopee, Magalu, and Amazon are increasingly offering credit to sellers by utilizing transactional data to provide competitive rates and lower risk, effectively challenging traditional banks by integrating commercial and financial journeys.

In a related development for the digital retail sector, VTEX Ads Platform has partnered with Magnite to expand programmatic retail media opportunities in the region. This partnership aims to connect brand advertisers with consumer decision-making moments through retailer digital environments. The initiative, which begins in Brazil, will see Casas Bahia as the first retailer to test the solution, with the goal of creating new revenue streams for retailers through data-driven advertising.