Marks & Spencer announces Aries collaboration and fragrance popularity

Marks & Spencer has announced a new 26-piece capsule collection in collaboration with the luxury streetwear brand Aries. The collection, which includes menswear, womenswear, and accessories, blends M&S’s heritage aesthetic with Aries’s skate-culture-inspired graphics. Featured items include pinstriped tailoring, graphic T-shirts, knitwear, and silk pieces, with prices ranging from £10 to £150. The collaboration is scheduled to be available online and in selected stores starting 20 August 2026.

Separately, the retailer continues to see success with its Apothecary fragrance range, which has gained popularity for offering affordable alternatives to luxury scents. Notable products include the Warmth eau de parfum, often compared to Le Labo’s Santal 33, and the Sea Salt and Neroli eau de toilette, which shoppers have likened to Jo Malone fragrances. These products are positioned as accessible options, with some scents starting as low as £8.