Marks & Spencer unveils shoppable collection at London Fashion Week

Marks & Spencer will make its first appearance on the official London Fashion Week (LFW) runway in September, showcasing a “see now, buy now” collection of women’s and men’s wear. The debut coincides with the retailer’s 100‑year anniversary in fashion and will be streamed online, allowing customers to purchase items directly from the show. CEO Stuart Machin said the event marks a “special moment” as the brand brings style, quality and value to a global stage, while British Fashion Council chief Laura Weir highlighted the partnership as a demonstration of heritage meeting innovation. The collection joins M&S’s broader revival efforts, which include a recent pit‑lane catwalk at the Silverstone Grand Prix and ongoing investments in its clothing, home and beauty divisions.

The runway slot places M&S alongside leading international designers, and the shoppable format is intended to make the brand’s designs instantly accessible in flagship stores and online across the UK.