Marks & Spencer manager Kathryn Turner gains social media fame

Kathryn Turner, the 56-year-old director of product development at M&S Food, has become a viral sensation on TikTok and Instagram. Her videos, which have amassed over 50 million views, offer behind-the-scenes looks at the retailer’s operations, including visits to Italian factories and Jersey potato fields.

Marketing experts attribute her success to a “snapshot aesthetic,” noting that her unpolished and authentic presentation stands out against traditional, highly produced corporate advertising. Her content has reportedly driven sales increases for specific items, such as mango grapes and the strawberries-and-cream “sando.”

Despite her popularity, the social media presence has drawn scrutiny. Some critics have accused the retailer of using her account as a loophole to bypass restrictions on promoting unhealthy food, a claim that Marks & Spencer has rejected.